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MayorOrlu.

Graphic Designer · Media Buyer · Paid Social Specialist

Turning brand objectives into conversion-focused visuals and media strategies that drive measurable growth — across Meta, Instagram, TikTok, and beyond.

40%
Engagement Lift
20+
Clients Served
5+
Years Experience
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Creative strategy
meets data-driven results.

I'm Mayor Orlu, a creative and results-driven Media Buyer & Graphic Designer with 5+ years of experience planning, executing, and optimizing high-performance paid social campaigns. I blend pixel-perfect design with performance marketing to build campaigns that actually convert.

From managing 10+ multi-industry campaigns simultaneously to designing ad creatives that lifted CTR by 30%, I operate at the intersection of art and analytics — where strategy meets storytelling.

Based in Nigeria, working globally. Remote-ready. Deadline-driven.

🎯
Paid Media Strategy
Full-funnel campaign architecture across Meta, Instagram & TikTok
🎨
Ad Creative Development
Static graphics, carousels, banners & video-ready assets built to convert
📊
Performance Analysis
Deep-dive KPI reporting — CPM, CPC, CTR, ROAS — with actionable optimizations
🔁
Iterative Testing
Structured A/B frameworks that eliminate guesswork and compound results
Media Buying Stack
Meta Ads ManagerFacebook Business SuiteMeta Business ManagerMeta PixelGoogle AnalyticsGoogle Tag ManagerHootsuiteBuffer
Design Tools
Adobe PhotoshopAdobe IllustratorAdobe InDesignCanva
Project & Reporting
NotionTrelloSlackGoogle SheetsMicrosoft ExcelLoomDropbox

Projects that moved
the needle.

📈
01
Meta AdsE-CommerceA/B Testing

3x Reach Scale in 60 Days

A struggling e-commerce client was burning budget on a flat campaign. I audited the architecture, rebuilt the ad set structure, refined audience targeting by age/interest/lookalike layers, and refreshed underperforming creatives with new hooks.

Monthly ad reach scaled 3× within 60 days
Restructured campaign architecture reduced wasted spend
New creative refresh lifted CTR by 30%
Discuss This Project
💡
02
Brand IdentityAd CreativeConversion

CPC Reduction via Creative Optimization

Client campaigns were generating clicks, but at a high cost. I ran a systematic creative audit across Facebook and Instagram, tested multiple format variants (single image vs. carousel vs. video-style statics), and matched creatives to audience intent stages.

Cost-per-click reduced by 25% across all placements
Carousel formats outperformed static by 18% in CTR
Improved ROAS through better creative-to-audience alignment
Discuss This Project
🎨
03
Graphic DesignBrand DesignMulti-Industry

Multi-Industry Creative Portfolio

Delivered full graphic design services for 20+ clients across retail, food & beverage, events, coaching, and faith-based organizations. Each project required a fresh visual language built from scratch — no templates, no shortcuts.

Designed for 20+ clients: logos, flyers, banners, brand kits
Spanning FMCG, hospitality, sports, events & digital products
Consistent brand identity across all touchpoints
View Portfolio

Experience &
Skills.

Work Experience
Freelance Media Buyer & Graphic Designer
2019 – Present
Self-Employed · Remote
Planned, launched and managed Meta paid ad campaigns achieving up to 40% improvement in engagement rates. Monitored CPM, CPC, CTR, and ROAS. Designed high-impact ad creatives and managed end-to-end campaign workflows for 20+ clients across e-commerce, services, and retail verticals.
Graphic Design Educator
2024 – Present
MayorTech Concept · Online
Created and ran a graphic design masterclass program ("Learn Graphic Design Like ABC"), teaching students how to build professional skills and acquire clients using smartphones within 30 days.
B.Sc. Student
Expected 2027
University of Port Harcourt
Currently completing undergraduate degree while maintaining an active freelance career in media buying and graphic design.
Core Skills
Graphic Design
91%
Meta Ads / Paid Social
90%
Brand Identity Design
85%
Ad Creative Development
88%
Campaign Strategy & Optimization
87%
Performance Analysis & Reporting
83%
Logo / Flyer Design
78%
Audience Targeting & Segmentation
86%

Download my CV.

A snapshot of what you'll find inside:

  • 5+ years of freelance media buying & graphic design experience
  • 40% engagement growth via iterative creative testing on Meta
  • 25% cost-per-click reduction through ad format optimization
  • 3× monthly reach scale achieved in 60 days for e-commerce client
  • 20+ clients served across e-commerce, services & retail
  • Full tool stack: Meta Ads Manager, Adobe Suite, Canva, GA4, GTM
  • B.Sc. in progress — University of Port Harcourt (2027)
📄
Orlu Mayor
Media Buyer & Graphic Designer — Available for remote roles and freelance projects worldwide.
Request CV by Email
Or connect on LinkedIn for a direct download

Let's build something
great together.

orlucmayor@gmail.com

Open to remote Media Buyer roles, freelance campaign management, and graphic design collaborations. Whether you need performance ads or brand visuals — let's talk.